28 Dec Bifurcated landing page
What do I mean by bifurcated? Simply put, we deliver different messaging to potential customers based on device size. What we discovered early on during user testing was that while ...
What do I mean by bifurcated? Simply put, we deliver different messaging to potential customers based on device size. What we discovered early on during user testing was that while ...
Gannett's checkout process is challenging, because print/digital and digital-only utilize two different backend systems. The reasoning behind this is that the print information is stored in an older legacy system, and it can't support the product bundling needed for digital-only....
Some of the biggest complaints we've heard from customers in recent years revolved around account management, so we resolved to address that. After conducting an extensive review of some of the best account management experiences, we designed an new interface to address our shortcomings. We continued...
Getting subscribers to commit to news products isn't easy, so cultivating partnerships can increase the overall value. A complication is that our system doesn't allow for a truly customized experience...
What we wondered was whether there was a large enough user base, who were willing to donate money to support journalism, but didn't use the product often enough to justify getting a subscription....
Gannett first launched member guide pages five years ago, as a way to let potential customers know all the added benefits that come with a subscription....