28 Dec Bifurcated landing page
What do I mean by bifurcated? Simply put, we deliver different messaging to potential customers based on device size. What we discovered early on during user testing was that while ...
03 Oct Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ...
31 Dec Obituaries redesign
Death notices have long been an important part of the traditional newspaper landscape, but while they have been a mainstay of print revenue, that hasn't translated into digital revenue....
29 Dec New Checkout Process
Gannett's checkout process is challenging, because print/digital and digital-only utilize two different backend systems. The reasoning behind this is that the print information is stored in an older legacy system, and it can't support the product bundling needed for digital-only....
05 Feb The Wall – an investigative series
This project pulled in editors, reporters, multimedia and informatics experts from several Gannett properties, for a deep dive into the proposed wall on our southern border....
31 Dec Account management
Some of the biggest complaints we've heard from customers in recent years revolved around account management, so we resolved to address that. After conducting an extensive review of some of the best account management experiences, we designed an new interface to address our shortcomings. We continued...
30 Dec Creating subscription bundles
Getting subscribers to commit to news products isn't easy, so cultivating partnerships can increase the overall value. A complication is that our system doesn't allow for a truly customized experience...
01 Feb RAGBRAI Microsite redesign
Every year, 8,500 riders are chosen by lottery to participate in the race, which goes from the western edge of Iowa to the east - each year taking a different route....
17 Feb Donation model exploration
What we wondered was whether there was a large enough user base, who were willing to donate money to support journalism, but didn't use the product often enough to justify getting a subscription....
17 Feb Member Guide
Gannett first launched member guide pages five years ago, as a way to let potential customers know all the added benefits that come with a subscription....
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