17 Feb Member Guide
Gannett first launched member guide pages five years ago, as a way to let potential customers know all the added benefits that come with a subscription.
The basic concept was to design a page that is essentially a stack of modules, configured locally, with the features that each particular market wants to promote.
Subscriptions offer our customers much more than just news articles and galleries.
Over time, we realized that the page needed a fresh approach, so I did some design explorations.
In order to demonstrate the value of the content, I made it a point to show examples, rather than just talk about the type of content.
For example, in the newsletters block, I opted to show several hightlighted newsletters. For the podcasts and events blocks, I listed several examples as well.
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