Donation model exploration

Last year we explored the feasibility of a donation-based model.

What we wondered was whether there was a large enough user base, who were willing to donate money to support journalism, but didn’t use the product often enough to justify getting a subscription.

With that in mind, I did some design explorations similar to The Guardian’s donation model.

In the long run, it just made more sense for Gannett, to concentrate all efforts into acquiring paid subscriptions.

I mocked up two different user flows.

The first was a one-time payment model, and the other was a monthly donation model.

Ultimately, we decided that the monthly donation model was so similar to our subscription model, that it would confuse customers – particularly because we would have to have the customer create an account to get around the paywall.

By comparison, it was determined that there just weren’t enough one-time donations to support the development costs associated with the project.

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