17 Feb Member Guide

Gannett first launched member guide pages five years ago, as a way to let potential customers know all the added benefits that come with a subscription.

The basic concept was to design a page that is essentially a stack of modules, configured locally, with the features that each particular market wants to promote.

Over time, we realized that the page needed a fresh approach, so I did some design explorations.

In order to demonstrate the value of the content, I made it a point to show examples, rather than just talk about the type of content.

For example, in the newsletters block, I opted to show several hightlighted newsletters. For the podcasts and events blocks, I listed several examples as well.