20 Jun Kohl’s

After years working in the journalism field, I decided to try something different.

I moved the family to Wisconsin and took on a new position, as a design manager for Kohl’s.

I led a team of nearly two dozen talented designers, tasked with designing and producing the offers that are displayed across all of Kohl’s digital media – from desktop – to tablet – to mobile.

Each month, we designed and built more than a hundred different pages. Every day, the homepage would have a specific design, to highlight whatever the main focus was that day. We also had designs for brand-specific pages, such as Levis, Converse, etc.

Coordinating everything was extemely challending since we had five months of pages in different stages of production at any given time – and the needs of the business often required a lot of pivoting. For example, one summer we had a plan to push swimsuits early and often, but the season was unusually cold, so we had to pivot and promote other products instead.

Managing such a large team was an interesting experience, and one that I grew from. It forced me to get much better at communication and scheduling.

During my time with Kohl’s, we substantially reduced cost, hired tremendously talented designers (many of whom are still there) and set digital sales records.