30 Dec Creating subscription bundles

Using the branding colors of Motley Fool helps reinforce the connection between the brands.

Getting subscribers to commit to news products isn’t easy, so cultivating partnerships can increase the overall value.

This templated approach helped us quickly spin up other tests with partners like SiriusXM.

A complication is that our system doesn’t allow for a truly customized experience yet. So in order to test the concept—without committing massive development resources—we modified the background colors and hero image to incorporate the partner into the hero spot.

If this concepts proves viable for both companies, the next step will be to develop templates that are more suited for the partnership-bundle approach.