22 Jun Things To Do app
One nut that has been especially difficult to crack is the events landscape.
People are always looking for help finding something interesting to do.
Parents are busy, and looking for something to things to do as a family. Singles without children, are also seeking ideas for their next big adventure.
One of our key visual goals was to establish design continuity between both versions, as far as color pallette, iconography, etc.
With the Things to Do app, Gannett attempted to solve for both of these audiences.
We partnered with data-provider Gravy to design and launch apps/sites that blended list-style articles such as “10 Best Burgers” or “What’s happening this weekend” with calendaring functionality that let users sort by date or type of event.
I partnered with another designer, with his focus being on the mobile apps, and mine being a responsive web site.
One of our key visual goals was to establish design continuity between both versions, as far as color pallette, iconography, etc.
We were located 500 miles apart, so strong, daily communication really helped us stay on the same page.
One key learning with this project is that the main item that is needed for an events app is great data – which was something we struggled with. There were often key events that we not part of the feed, which led to a loss of consumer confidence, and ultimately doomed the project.
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