Here are some of the things that I’ve worked on, in no particular order.
As part of the Consumer Experience UX team, I help with Gannett’s efforts to constantly innovate and improve the customer experience, on everything from article design to the subscription process.
I led a team of nearly two dozen designers tasked with producing/populating the content for the desktop, tablet and mobile sites/apps for Kohl’s. During my tenure, we saw double digit increases in total traffic, customer engagement, and total digital revenue – while also reducing costs and errors.
During this time, I worked with Gannett’s local properties – both newspaper and television – to identify opportunities to better serve their audiences. I also worked on the early stages of Gannett’s digital paywall.
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Degree in Communication Arts and Graphic Design
©2024 John Scott