This project pulled in editors, reporters, multimedia and informatics experts from several Gannett properties, for a deep dive into the proposed wall on our southern border.
Gannett’s checkout process is challenging, because print/digital and digital-only utilize two different backend systems. The reasoning behind this is that the print information is stored in an older legacy…
Recently, I worked on designs for a registration thank you page that encourages users who have just registered for a free trial to transition to a one-month paid subscription for only 99¢.
Every year, 8,500 riders are chosen by lottery to participate in the race, which goes from the western edge of Iowa to the east – each year taking a different route.
The number one complaint that we hear from our customers is that they can't find something they're looking for on on of our sites. To rectify this, we created a digital customer service center…
One issue constantly came up in reader surveys. Our customers weren’t sure if they were logged in, or where to log in if they weren’t. To address this, we created prominent subscribe/signin buttons and placed…
We collaborated with The Arizona Republic to create a page where they could display information about how the organization impacts the local community.
What we wondered was whether there was a large enough user base, who were willing to donate money to support journalism, but didn’t use the product often enough to justify getting a subscription.
Gannett first launched member guide pages five years ago, as a way to let potential customers know all the added benefits that come with a subscription.
Newsletters can be a powerful way to entice users to register with an organization, which makes them a key initiative in order to start new customers on a path to being paid subscribers.
One of the first projects I undertook upon returning to Gannett was an initiative to create a simple process for creating and rolling out mobile/tablet apps to serve various niche topics that are of value…
Through the club, individuals could explore the beauty of the desert with others who share the same adventurous spirit. Desert magazine organized exclusive outings for the mind, body and spirit so that…
We partnered with data-provider Gravy to design and launch apps/sites that blended list-style articles such as “10 Best Burgers” or “What's happening this weekend” with calendaring functionality that…
Each month, we designed and built more than a hundred different pages. Every day, the homepage would have a specific design, to highlight whatever the main focus was that day. We also had designs for brand-specific…
I was contracted by local agency on behalf of their client, Transact Commercial Furnishings, Inc. to completely redesign the Transact Web site. Transact sells business furniture and wanted a site that…
“Design is not just what it looks like and feels like. Design is how it works.”